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Ideas do not come out of the blue. In order to build ideas you first need to gather facts and knowledge. “It’s always been done like this” is not a good reason. As a Observer you should question existing practices. What problem must be solved? What assumptions should be updated? What is no longer true?

Read about all 4 roles here


  1. Hang it to the wall of your home office or meeting room.
  2. Follow the questions on posters and get inspired :-)
  3. Write down a decision before moving to next poster.


  • Size 50 x 70 cm | 19,69” x 27,56”
  • Printed on high-quality glossy paper
  • Shipped in a sturdy poster tube
  • The frame is not included